Lingo Telemarketing

08 Mar 2017

Make the most out of B2B telesales

Make the most out of B2B telesales

There’s no question that making B2B sales is a lot more difficult than B2C sales. You’re faced trying to sell a product or service to companies that know your tactics because they often have to use the same techniques themselves.

It can be a difficult task trying to make that all important sale but by keeping these handy suggestions in mind, you will be able to overcome any challenges you may be faced with.

Make sure you know who you’re talking to

Clean data is everything when making contact with another company, so make sure all your information is correct. Know exactly who you are talking to and that they are going to be interested in what you’re selling. Using outdated information will just waste your time and theirs.

Have a set target for your call

Goals are everything so before you make the call, be certain to know what you are expecting to achieve. You could be looking to push a sale, promote a service or just get earn some new data. It’s also important that you are able to measure the success of each call so you can assess and improve in the future.

Don’t be afraid to deviate from your script

One of the biggest mistakes made during telesales callers is sounding too scripted. Especially when it comes to B2B sales, it can sound rehearsed and put people off instantly. Try and sound natural, and always be ready to be spontaneous. That way you can engage better with your prospective customer.

Avoid the hard-sell at all costs

Other companies are more than well aware of sales tactics and will be ready to avoid any attempt at the hard-sell. That’s why it is important you spend your time on the phone focusing on the features and benefits in relation to their business. Don’t be pushy and don’t just try to get a sale. Instead, try and find common ground that will make it easier for your potential customer to appreciate what you’re offering them.

Improve your UK sales activity today by working with Eximious Sales. Contact us today for more information about our B2B telesales solutions.

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